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Women in Energy: Influencing Change in the Policy Arena

  • CORE Innovation Hub FLUX, 191 Saint Georges Terrace Perth, WA, 6000 Australia (map)

Join Women in Energy for the first event in this series as our panelists share their experiences on the art of influencing policy. the panel will explore the challenges for women to be heard and influence policy direction and take control of difficult situations and provide insights and practical advice on the key skills needed for women in the energy sector seeking to enhance, develop and harness their own talents to bring about change in your own sphere of influence.

Advocacy, persuasion, leverage, negotiation are all buzz words in the world of policy. One of the most fundamental keys to success in business is the power of influence. How do we employ and deploy this skill in the policy development process.

Find out how to master the language of influence in the policy arena through the experience of others.


Michelle Shepherd has over 20 years’ experience in managing government policy in both the private and public sectors. In 2011 Michelle joined Alinta Energy as the General Manager Regulatory and Government Affairs where she works closely with governments and industry participants around Australia to develop energy policy which supports competitive and efficient energy markets. Prior to joining Alinta Energy, Michelle spent 10 years at AGL in various regulatory roles where she influenced the development of energy policy and regulatory frameworks in the NEM. Before joining AGL, Michelle spent 5 years in Government agencies in Australia and overseas, most notably the Australian Competition and Consumer Commission and the Competition Commission in London.
Michelle serves as Vice President on the Board of the YMCA WA where she pursues her passion for connecting people in their communities and improving their mental and physical wellness.

Megan Anwyl BA LLB JP is one of WA’s most experienced corporate strategic advisers and is a specialist in federal, state and local government relations. She has been a full-time lobbyist for the last 16 years and is registered at State and Federal levels. Megan is the founding Director at Hawker Britton’s Perth office. With 5 years Parliamentary experience as Member for Kalgoorlie, Megan held various Shadow Ministries and delivered strong social justice and native title outcomes during these years. Prior to her election Megan practised law for 11 years making for keen skills in obtaining political support, policy and regulatory outcomes. She is the immediate Past President of the Labor Business Roundtable (2015 – 2017) and Co-chairs the Energy & Resources Committee of ACBC (WA). She holds degrees in Law and Arts from the University of Melbourne, is a Justice of the Peace, an accredited Mediator (LEADR) and Graduate of the Australian Institute of Company Directors.

Annabel Keogh a senior corporate affairs and strategic communications advisor in the energy sector, with a background in law and brand strategy. Part of the Strategy and Business Development team at Western Power, Annabel provides senior strategy advice on issues and crisis management, regulatory matters, government relations and corporate positioning to protect and enhance business value. She is completing her Masters of Business Administration at the University of Western Australia.

Brenna Pavey (Chair) is a project manager with over 20 years in communications and over ten years of policy and strategy experience.Brenna earned her policy stripes in the energy sector. She began her work in policy at the Chamber of Minerals in Energy WA and then moved to the Chamber of Commerce and Industry WA, where she ran the environment and climate change committees. Later she worked on the carbon and electricity sector policy for Horizon Power and general energy policy for the state government.Curently, she is a senior consultant with Merz Consulting Engineers, where she helps energy sector clients with their strategic communications.Brenna has a BA from the University of California at Berkeley and MBA from the University of Western Australia. She is a graduate of the Australian Institute of Company Directors.

Earlier Event: 7 June
Meet the Innovator: Bill Withers
Later Event: 12 June
Digital Tribes: Info Session