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CORE Masterclass - Advisory Boards - Sponsored by Strategic Intent

  • CORE Innovation Hub 191 Saint Georges Terrace Perth, WA, 6000 Australia (map)

In partnership with Strategic Intent Consulting, CORE is pleased to present a panel discussion on the advantages of using an Advisory Board to accelerate your business.  The way we work has evolved considerably in recent decades. Progressive businesses must respond rapidly to an ever-changing market and business leaders wanting to elevate their business to the next level are striving to access current, ground-breaking thinking.

As businesses grow, the nature of their advisory needs, the resources available to meet them and the kinds of advisors they draw on, also changes. While there is no single, right or wrong approach, there will likely come a time when a desire to drive strategy or achieve certain results means a formal Advisory Board provides the best chance of success.

The panel will be led by Craig Hook, Director of Strategic Intent Consulting who is an Advisory Board Chair working with METS businesses.  Joining Craig will be Alistair Swanson, Managing Director of FLICQ who is currently utilising an Advisory Board, Geoff Parnell, Director of Aqumen Consulting who is an Advisor for several SME’s, and Angela Pankhurst BBUS, MAICD.

Meet the panel

Craig Hook, Director of Strategic Intent Consulting and Certified Chair

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Craig has 30 years international experience as a successful business transformation consultant and senior manager in implementing change initiatives to drive increased profitability through leading and coaching executive teams on strategy, business performance improvement, organisational design, and team leadership to deliver sustainable performance improvement.

He has deep experience in the resources sector but also across utilities, co-operatives, education and health.  Prior to his consulting career, Craig held senior international operational, planning and project management roles with Rio Tinto, BHP and OceanaGold.

As a Certified Advisory Board Chair, Craig works with business owners and CEO’s of SME’s to establish and chair Advisory Boards.  He is a member of the Advisory Board Centre which is an advisor member based network comprising over 240 advisors across Australia.

Craig is a Director of WA Mining Club, an International Coach Federation coach (ACC), mentors through the Australian Institute of Management, and lectures in project management and culture for Governance Institute.

Alistair Swanson, Managing Director of FLICQ

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Alistair is the Managing Director of Flicq, an industrial internet of things business focussed on the remote monitoring of critical assets and predictive maintenance solutions for industrial clients.  Prior to Flicq, Alistair's career has taken him around the world in a variety of executive roles in the mining and oil & gas industries, including 10 years with Shell and 8 leading Otraco, a mining services company with operations in Australia, Chile and Southern Africa. Otraco was the winner of both the State and National Export awards in 2013. 

Flicq's advisory board has been in position for 2 years and has members in Australia and the USA.

Geoff Parnell, Director of Aqumen Consulting


Following a diverse and successful C suite Executive career across a broad range of organisations, including Arthur Andersen &Co, KPMG, GHD, Commonwealth Bank and Tungsten Group, Geoff acquired, by way of an MBO, restructured and developed, a national facility management business that was successfully sold to Programmed Maintenance Services in 2006.  From there he established his current private consulting firm, Aqumen Pty Ltd.

Aqumen offers high level strategic business advisory, change management, business development and risk mitigation services.  Geoff’s specialist skills include: strategic analysis and business planning, stakeholder consultation and engagement, strategic asset and facility plans, organisational reviews, risk management plans, M&A, tender development and evaluation, capital raising, program and project management.

Geoff has current advisory roles in three SME organisations and is a member of the Advisory Board Centre.

Angela Pankhurst, BBus, MAICD

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Angela is an experienced executive and non-executive director and a management consultant for emerging businesses in various sectors. She had small business management experience before starting her career as a Chartered Accountant working in audit for Price Waterhouse. Her career has included business turnaround in the hardware industry, managing an ASX listed gold mining company building its first mine in Kazakhstan, and advising start-ups in the technology and food industries. Angela currently manages a start-up pharmaceutical company, sits on Boards of mining and aluminium reprocessing businesses, and still enjoys opportunities to use her broad experience to assist growing businesses.