MICROMINE is a leading provider of innovative software solutions spanning the entire mining cycle from geological exploration and data management to resource estimation, 3D mine design, planning and production control.
Kate Gilbey is the Global Marketing Manager of MICROMINE, and is responsible for developing their marketing strategy and overseeing the worldwide implementation of associated marketing activities across all regions. She is tasked with increasing international exposure, infiltrating new markets and increasing share in existing markets.
GEOBANK 2017 LAUNCH @CORE
Geobank is a secure, reliable and flexible data management solution to protect mining data.
One of the big focus areas for Geobank 2017 has been improving the user experience and many of small but cumulatively exciting new features speaks to that mission. Improved workflows, reports and dialogs mean that the administrator and general users day to day experience of Geobank will be significantly enhanced. Geobank 2017 delivers improved usability, functionality and performance, with a variety of user benefits relevant to both exploration and mining operations.
When MICROMINE were looking for a suitable venue to showcase the 101 new and enhanced features along with 700+ updates of Geobank 2017, they viewed CORE as an excellent opportunity to increase face to face exposure with their clients; building their relationships on a personal level.
The 17 November event went exceedingly well. Clients enjoyed a presentation about the new and enhanced features in Geobank 2017, followed by food and drinks at a post-launch networking event. MICROMINE received positive feedback from attendees, who appreciated the one-on-one interactions with MICROMINE staff, live demonstrations of Geobank 2017, Micromine and Pitram solutions and the chance to meet other industry professionals.
Kate valued the unique layout of the CORE space, as it lent itself well to a launch style event. There are both indoor presentation rooms and open-air areas for networking in a social and relaxed atmosphere available. Being surrounded by other executives in the mining, resources and innovation arenas was also beneficial; the team even managed to gain solid leads from the event.