Found out how Genéne at Digital Twinning Australia became the specialists in digital strategic asset and project management, the Australian leaders in applied digital twinning.

How did your startup/business journey begin?

Digital Twinning Australia began when I realised that our Platform as a Service [PaaS] meaningfully engaged people with their asset data, be they Clients, Customers or Citizens resulting in modernisation of themselves, their assets and their business.

What are you working on at the moment?

The team and I are focussed on getting revenue back up to where it was, confirming that the business trajectory is solid and coupled with its unicorn traits, Digital Twinning Australia is ready for investment.

What are you most looking forward to as part of CORE Sprint?

Pitching to investors

Can you share with us one of your favourite success stories from your business journey so far?

In every meeting with new people, private or public sector, when the arms unfold, the shoulders lift, the body moves forward, eyes light up, the face smiles and they say…I get it or can we do [something] with the PaaS?…. This is success because without this moment we have nothing.

How have you adapted post COVID-19?

Our PaaS visualises assets anywhere anytime, the PaaS delivers synchronised digital twin. COVID-19 has accelerated Digital Twinning Australia’s brand and market penetration.

What is one interesting thing about you? (A hobby, something you love, something curious that no one would expect!)

After leaving the Nunnery I joined a mining company. The only on-site accommodation for professional women [the only type they employed] was the [unofficial] brothel. As you can imagine I have some great stories.

And I love good red wine and my life.

Are you interested in learning more about Genéne and Digital Twinning Australia? We have our Virtual Pitch Night on November 10th. All welcome, register here.